Inflective Havoc
Reflections on Our Big Entrepreneurial Times from Jan Horsfall

Archive for the ‘Marketing’ Category

In Growth We Trust

03/02/2012

    As our early stage companies move into springtime 2012, it’s time to take an honest look at our status as entrepreneurial, revolutionary companies and make some decisions about how we’re going to move through what remains of this crusty recession. In so many ways, 2011 was a year of renewal for many early stage companies. […]

The Next Step is a Doozy

12/28/2011

  I’ve been discussing a lot of different opportunities with new VC-backed companies as of late – including discussions around CEO and CMO roles – and I couldn’t help but make a quick observation: some new companies really understand what’s required to get to the next level of success and what the overall ladder of funding really […]

Startup Workout – Fast, Simple, Tight, Focused

12/13/2011

I had one of the more enjoyable board sessions I’ve had in a long time last night on the 11th floor of the 1st Bank Building in beautiful Colorado Springs.  Spectware, with founders Eric (CEO) and Tabitha (CFO) Skinner, were updating us on their rapidly growing business as a SAS platform for crane management (which […]

Marketing vs. Marketing

12/06/2011

  I’ve been devouring current marketing thought processes related to seed-based start ups over the past few days and I’ve come to one conclusion: people are more confused than ever. Really confused. And as happens, the confused are making other people confused as well. Stop the madness. Please. The tension is built on two axes: new […]